Be Aware of SEO and Waterhole Attacks

Most social engineering scams search out their potential victims, often sending emails to known email addresses, sending chat messages to them or calling known phone numbers. The attackers take an active role in seeking out and making contact with their victims. For that reason, we often say that everyone needs to be initially suspicious of any unrequested contact, no matter how it arrives, that is requesting an action that if performed by the receiver, could harm their or their organization’s interests. We graphically represent that process and decision tree as the following:

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