Is it a Quiz Scam? Is it Bad? Is it Back With a Vengeance?

The answer to all three questions would seem to be, “yes.” Quiz scams have become widespread over the past year, but they’ve gone largely unremarked, researchers at Akamai have found. These involve scam sites that impersonate legitimate brands and offer users a fake prize in exchange for answering several questions and handing over some personal information. The scammers are abusing search engine optimization (SEO) to push their phishing sites to the top of search results.
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